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Orenda International

Orenda International is a USA based nutritional supplement company that combines the latest science in custom formulas, designed to naturally support and balance the body’s key systems. They had been an established brand for over 20 years with a successful B2B program. Orenda's goal through working with Entrigue was to increase their digital presence and grow their B2C online sales.

Our Role

  • Ecommerce Website Design & SEO

  • Product Photography

  • Creative Campaign Production and Photography

  • Print Collateral Design

  • Digital Ads Management

  • Social Media Management

  • Influencer Strategy & Sales Funnel Consulting

  • SMS Campaigns

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The Challenge

The client had a large sales network that was previously established via sales reps. Orenda was looking to modernize their online presence and build a wider audience to include B2C sales. Orenda needed a holistic agency partner to assess their current marketing and develop a digital strategy that would complement the sales rep’s efforts. Orenda approached Entrigue to build social media and creative campaigns that would cut through the crowded landscape and connect with a health conscious online- audience in a unique and vibrant way.

The Solution

Entrigue developed B2C guidelines for the overarching big idea campaign. We created campaign videos and images that presented Orenda’s line of nutritional products, establishing a distinctive look. We then created cohesive legs for the campaign to be threaded through a website reskin, social media, sales funnels, print collateral and digital ad placement. We implemented an influencer strategy to maximize online referrals and scaled optimized online PPC and social media ads.

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