Kawell USA

Kawell USA is a South American Equine and Canine health brand originally from Chile. Their passion for animal care is expressed with a unique collection of products which harness copper’s natural antimicrobial properties and the natural healing extracts of native Chilean plants. They aspire to connect both large and small animals with natural solutions promoting animal health and happiness.

Our Role

  • Logo and Branding Design

  • Product Packaging Design

  • Ecommerce Website Design, Bilingual Site Maps & SEO

  • Product Photography

  • Creative Campaign Production, Photography, and Videography

  • Media Buy & Strategic Placement

  • Copywriting

  • Digital Ads

  • Social Media Management

  • Print Collateral Design

  • Event Activation & Trade Show Booth Design

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The Challenge

The client was looking for a holistic agency partner to develop a United States launch plan and marketing strategy for their proven Chilean brand. They needed an agency with a solid foundation in bringing products to consumers in the animal industry, with a deep understanding of their key consumer- pet owners both Equine and Pet. They wanted to launch their products and creatively present and promote their product line in a memorable and impactful way, while emotionally connecting to the thing that motivates everyone with a four legged friend—their happiness and health. They needed a full US rebrand with bilingual options in packaging, online, digital and print spaces.

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Entrigue developed a marketing strategy that focused on creating a relationship between the Kawell brand and happy pets. Our talented creatives created a cohesive brand look and messaging from the ground up: including logo design, product packaging, creative campaign for launch with concept and production, as well as built online and digital platforms, and all print collateral for the United States equine and pet markets simultaneously while showcasing the very heart of Kawell’s product success - native Chilean healing plants.

The Solution

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